How Much Will Google Ads Cost You?
What ROI Can You Expect?

Benefits of Google Ads

• Your ads appear above organic search results so you are visible first.
• 3.5 billion Google searches daily
  
• PPC advertising targets specific consumers who have been searching the web for products just like yours, and are ready to buy.
  
• More than 50% of searchers can't tell the difference between a paid ad or an organic search result.
  
• In comparison with organic search results, Google Ads convert 50% better. 
  
• Search ads on Google see an average conversion rate of 3.75%
  
• The average ROI (Return on Investment) for Google ads is 200%
• Increase your brand awareness by 80%

How Much is a Lead Worth To You?

Google Ads Case Studies

Medical Services 

Goals:  To get 5x ROAS (500%)

Monthly Budget:  R150 000
Spread between Google Ads and Facebook

Results: 
Ad Spend: R 399 455
Conversions: 5172
Cost Per Acquisition:  R77.33
Sales Value Generated: R2 586 000
Actual ROI: 647%

Lawyers

Goals:  To get 5x ROAS (500%)

Monthly Budget:  R24 000
Google Ads only

Results: 
Ad Spend: R 195 000
Conversions: 867
Cost Per Lead:  R225
Actual ROI: >500%

Skincare Products Store

Goals:  To get 5x ROAS (500%)

Monthly Budget:  R13000
Spread between Google Ads and Facebook

Results: 
Ad Spend: R 39 523
Conversions: 228
Cost Per Acquisition:  R104
Sales Value Generated: R548 000
Actual ROI: 1109%